Featured in Social Media Marketing A Practitioner Approach

Correct Marketing & Advertising is proud to be featured as a dedicated academic case study in Social Media Marketing: A Practitioner Approach – Jordan Edition, a professional publication authored by Marc Oliver Opresnik, an internationally recognized marketing professor and strategic management expert, Philip Kotler, the father of modern marketing, Svend Hollensen, one of the world's leading authorities in international marketing, and Abdulrahman Zidan, editor of the Jordan Edition and specialist in strategic marketing for the regional market.

The case study presents Correct's strategic approach to social media marketing within an integrated marketing framework. Rather than treating social media as an isolated activity, it demonstrates how digital communication, branding, production, outdoor advertising, television, radio, and other marketing channels work together to achieve measurable business outcomes. Practical examples from the Jordanian market illustrate the company's planning philosophy and integrated communication model.

Being selected as a dedicated academic case study reflects the practical value of Correct's marketing methodology and recognizes the company as an example of strategic marketing planning that can be studied by marketing professionals, educators, researchers, and university students. For Correct Marketing & Advertising, this recognition reinforces our belief that sustainable business success is achieved through integration, strategic thinking, and measurable results—not by individual communication channels alone.